About Us

We have been doing commercial embroidery for over 10 years and now specialize in artistic and breed accurate dog embroidery.  IWe are known for our attention to detail -- that means offering a great looking shirt with high quality embroidery designs stitched with the right colors and thread that gives the design a special touch.  Sometimes that individual touch takes a little time: our customers' satisfaction is more important to us than quick turnaround.  

Our real passion is developing dog designs.  We study the breed -- reading standards, lugging cameras to dog shows, visiting breeder web sites, and talking with everyone.  After months of learning and design, we introduce the new breed at Nationals.  The last week of preparation introduces the butterflies which only get worse during the drive to the show and setting up the booth: did we get it right?  There is no tougher critic than Nationals participants: 

Our embroidery is run on three Happy 15 needle single heads and two Happy Voyagers that we bring to shows.  What does this mean?  Each costs as much as a small car, runs one shirt, or bag, or towel at a time.  With a variety of special hoops, we can embroider large designs on many types of surfaces: shirts, towels, tote or sports bags.  Few requests have been simple, but the machines have been able to handle anything I have the patience to tackle, from celebrating athletic achievement on a thick TaeKwonDo belt to monogramming someone's handmade, irreplaceable quilt.  

We use WILCOM software to create our designs.  Digitizing is the process of converting art that has been scanned or created digitally (by programs like Corel or Photoshop) into designs that can be stitched.  It takes years of training and practice plus specialized (expensive!) software to turn art into a design that is interpreted artistically and stitches efficiently.  The following two pictures show the customer-provided artwork and the digitized design stitched onto the back of a soccer jacket.  The jacket photograph doesn't do justice to the gradual blending of colors from yellow to deep burnt orange.   And take my word for it, there are many hours tucked between receiving the art and stitching out the set of team jackets: digitizing, sewing out a first attempt, correcting, sewing out the correction, ..., well, you get the drift.